How Intuit got decisive answers on Latin America, before betting on the region.
You're weighing a new region and want proof on the ground before you commit budget.
Intuit wanted to test market fit across Spanish-speaking Latin America: real market research, in-country teams, and go-to-market capability, anchored by an initial launch in Mexico City. We became the vehicle they executed through, building the teams, filling every role, and delivering the market study, product localization, and go-to-market muscle they needed, while keeping the program stable throughout.
Outcome
We hit every objective and gave Intuit clear, confident answers from the ground. The work proved Latin America as a high-value talent market and opened the door to the shared and nearshore operations Intuit still draws on today.
- Market-fit test executed
- In-country teams built
- Mexico City launch
- Every role filled
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