How Netflix scaled across Latin America, one country at a time, through us.
You're expanding into new countries and don't want to stand up a legal entity in every market.
Netflix had just launched in Latin America and needed the program stabilized fast, run from the U.S. with no local entity in any market. We stepped in as the vehicle they executed through and earned exclusivity across the region. As their ambitions grew country by country, so did our role, until we became Netflix's local supplier in every market, running staffing and payroll through our own entities and replacing a single centralized U.S. invoice with fully compliant local invoicing market by market.
Outcome
Netflix set the vision; we made it real on the ground. One U.S.-led setup became a multi-country partnership that grew with their plans, and earned Gracemark a formal award from Netflix.
- Program stabilized fast
- Regional exclusivity earned
- Local supplier in every market
- Award-winning partnership
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