How Pinterest built a real Latin America presence, starting in Brazil, through us.
You're entering a new market and need real local teams on the ground, not just a plan.
Brazil was Pinterest's gateway to Latin America: tens of millions of active users and the first market in the region to open its platform to advertisers. Pinterest brought us in to build their presence on the ground. We became the vehicle they executed through, standing up the local teams and capability they needed to grow in Brazil and carry that momentum across the wider region.
Outcome
We gave Pinterest a local foundation in its most important Latin American market, turning a strategic regional bet into a working, staffed operation, team by team.
- Brazil market entry
- Local teams built
- Regional presence developed
- Growth enabled
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